Click Camera is the world's first digital trust network built on the Nodle Chain, empowering creators and consumers to easily authenticate media content amidst the misuse of AI and falsified media. The first primary objective was to create a teaser that provided an enticing sneak peek into the product while encapsulating the essence of the app, its tone of voice, and core message within a concise timeframe.
Sound explorations, hard-hitting message, strong imagery and core brand elements balanced brevity with comprehensive storytelling, resulting in a teaser that effectively conveyed the essence of Click while building intrigue and anticipation for its launch.
The second objective was to create a long-form ad and demonstrative video, not only to introduce Click but also to showcase the UI and main functions of the app. Seamlessly blending the problem, story, purpose, function, and solution into 60 seconds, our goal was to provide enough information and anticipation for users to download and actively participate in the app through these two very concise and effective videos.